Quality Beer Academy is a Beer Culture project created by Radeberger Gruppe in Italy. Our mission is to encourage an informed and conscious way of drinking beer discovering the excellence, through very different beer cultures and styles.
The QBA program is developed with online and offline work, to educate not only the consumers but anyone wants to work with unconventional beers, with tutorial, workshops, beer pouring courses, food pairings and much more, also in collaboration with Slow Food and UniSG, the University of Gastronomic Sciences in Pollenzo.
Environment preservation, local traditions, diversity are the keywords that leaded QBA to find the breweries wherewith carry on the program, where innovation and sustainability are combined. These are the reasons why all the beers are produced exclusively in their traditional site, respecting local traditions.