Meeting workshop

The value of oil and olive growing

Streaming from

Firenze, Italy

Event local time


April 16th at 18:30 in your time zone

Free event

The olive tree characterises the landscape in many areas of Italy and the Mediterranean in general. It is a constitutive element of food civilisation, it is fundamental for the conservation of the land, and it is an economic and social resource. However, agricultural olive-growing is nowadays challenged by market prices that do not cover production costs, by the intrusiveness of fakes and bad competition, by bureaucratic excesses, by the arrogance of an anonymous and standardised product that dominates global markets, with the complicity of a senseless and enslaved policy. This is why we consider it urgent and fundamental to reflect on the value (and not the price) of olive growing and oil as the last bastion and paradigm of a civilisation that considers the planet its home, its mother earth.


Mauro Agnoletti – UNIFI Associate Professor and MIPAF coordinator of the Landscapes working group

Graziano Sani – CNR Invals

Marco Noferi – Paterna Agricultural Cooperative in Terranuova Bracciolini

Valentina Guttadauro – Biologist and Nutritionist

Luigi Cortellessa – Commander of the Carabinieri Department for Food Protection

Online event organised by Slow Food Tuscany. To view the live broadcast click here.


Financed by the European Union.

“The contents of this event are the sole responsibility of the author and the EASME is not responsible for any use that may be made of the information contained therein.”

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Event languages: IT

Online event

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